Ali Bin Ali Holding, one of the largest conglomerate in Qatar, initiated a contingency plan, doubling its stock and swapping its employees into different locations to keep its operations running during the COVID-19 pandemic.
While the coronavirus lockdown forced the 75-year old company to close some of its businesses in the areas of hospitality, travel and fashion, others such as fast-moving consumer goods, distribution and healthcare worked round the clock, to ensure core services in the country were maintained and highlighting the importance of diversification.
Forming a crisis management team, the group enforced a series of protective measures- taking care of its employees first - to make sure its operations could continue unimpeded by the COVID-19 restrictions.
Ranking among Qatar's top private groups, the company booked rooms in three hotels in three different parts of the city to make sure that supplies continue even if one part of its workforce gets paralyzed by a lockdown or quarantine. It also swapped employees among its many different divisions, based on new business needs.
Facing a risk that its inventory could suddenly become out of reach, the management also decided to split the inventory into various locations around Doha and doubled its stock to over 60 days early in the crisis in case shipping routes closed down.